Why Are MTV and Spotify Joining Forces?

As streaming takes over from downloading services from Spotify to Beats Music to Google are scrambling to answer a key question What do listeners want to hear next? Spotify's new move in that direction involves a marketing partnership with Viacom-owned cable channels such as MTV VH1 and Country Music Television The...

http://ift.tt/WL1AZb from RollingStone.com: Music News http://ift.tt/1z8Evxx

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